Top Business News

Steal This Neuroscientist’s 10 Percent Rule to be Instantly More Memorable

The brutal truth is the vast majority of what you say is quickly forgotten. Make your most important ideas stick with the 10 percent rule. 

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Why Most Founder Brands Fail—and How to Build One That Actually Drives Sales

Done right, founder brands act as a mini media company that drives new customers. Spoiler: you aren’t writing for you.

Science Says 90 Percent of Buying Decisions Are Subconscious. Here’s How to Own the Other 10

How small startups can use the neuroscience of loyalty to topple giants.

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Emotional Intelligence: 3 Things You Need to Know (and 3 Questions to Improve Your EQ)

What emotional intelligence is, what it’s not, and three questions that will help you improve yours.

Another Famous California Winery Shuts Down as Industry Slump Deepens

Sonoma Valley’s Kenwood Vineyards is the latest California winemaker to wither on the vine. When will the ‘Great Wine Decline’ end?