Top Business News

Your Gen-Z Marketing Strategy Is Insulting Their Intelligence 

Brands are still marketing to Gen Z like they’re idiots. Here’s how to treat them as the sophisticated consumers they are.

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The IRS Is Facing a Huge Backlog After the Government Shutdown. What It Means for Businesses

Here’s what to know if you are in a dispute with the IRS or waiting for a refund—and how delays could impact next year’s tax deadlines.

How Sean Evans’s Late Night Ambitions Turned Him Into an Investor in an $80 Million Hot Wing Empire

As late-night TV fades, the new chief creative officer of First We Feast is reinventing the business, one viral celebrity interview at a time.

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Consumers Plan Broad Support for Small Business Saturday

A survey showed people are eager to support local entrepreneurs as the make-or-break holiday shopping season approaches.

How Banning Salary Histories Narrows Gender and Racial Pay Gaps

A new study shows bans on employers asking prospective employees about pay history have helped women and minorities land higher salaries at their new jobs.